Ideal Placements...
3. Third on my list of ideal partners is…
*The London Evening Standard: Evening Standard
*Titles: Evening Standard, Daily Express, ES magazine
What separates the Evening Standard from other free newspapers that we are constantly bombarded with on our travels around London, is the quality of the news we are given. The sophisticated ES magazine focusing on glamour, fashion and beauty, which is included free in the paper every Friday is another aspect of the paper that separates its rivals. It would be a challenging yet rewarding experience to work on newspaper, the fast paced nature and finding news stories daily I feel would at times stressful but nothing short of satisfying!
Facts:
-First Quality newspaper in the world to go free to public
-Rival newspapers are The London Lite, Metro.
-Distributes 600,000 copies daily.
Current Evening Standard News story:
At the recent 2011 Press Awards the evening standard won two awards for their campaign called 'Dispossessed.'
2. Just missing out on my top spot is... (can I stress that there was not much in it!)
*Bauer Media: Empire
*Titles: Grazia, Heat, GQ, FHM.
From classics like American Beauty, to anything Scorsese directed (Taxi Driver, Casino, Goodfellas), to Latin American pictures with absolutely anything featuring Gael Bernal Garcia- yes, film is one of my biggest passions. What I like most about Empire is its willingness to feature independent films from the underground that many mainstream publications shy away from. I’ve been reading Empire since my teen years, and on the more recent occasions where funds are low, I resort to checking the online website to get my fix, or my Empire film guide- the ultimate bible for film goers! Aside from keeping up with what’s good and new in cinema, the features section always grabs me from slightly mocking titles like ‘How to Win and Oscar,’ to the more inspirational, ‘The Ten Buzz Films of Sundance.’
Facts:
-Has over 1 million readers worldwide
-Australia’s biggest selling movie magazine
-Rival publications are Total film and Sight and Sound
Current Bauer News story:
-Bauer Media recently announced two new national commercial radio packages; Bauer Place and Bauer Passion. It intends to offer a more personal approach its programming.
1. Topping my list for the number one spot is…
Yes, Bauer returns to top my list of placements I’d love to work on. I have to admit I’m not your girliest of girls concerned with the latest fashion trends, but if you were to ask which of the fashion magazines I do enjoy; Grazia would top my list hands down. Three main things appeal to me about this magazine:1.The varying content whereby you can read about what Angelina Jolie wore at the Oscars to a story on the banning of the Burka in France. It doesn’t try to be to intelligent but gives you the ins and outs of what’s current today.
2. They have their own Grazia TV channel, something which I think more magazines should think about utilizing to get their brand spread across more mediums of the media. The channel features catwalk footage, catch ups with celebrities and designers and much more.
3. Finally, I appreciate its ‘no brow’ approach. It’s the pretentious nature of high fashion magazines that just doesn’t appeal to me, and so I enjoy Grazia’s more modest approach, it does what it says on the tin.
Grazia’s output and style is refreshing! Weekly, fast paced, originally presenting news alongside fashion; something which rival fashion magazines have failed to do.
Facts:
-First and only weekly glossy fashion magazine for women.
-Rivals publications are, Company, Marie Claire, Glamour.
-Grazia sells a whopping 200,000 copies every week
Only time will tell whether I become successful in gaining a spot on one of my ideal placements, watch this space!
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